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Here is a new piece of creativity from the series of Color Psychology Infographics. Today, you can discover the power of purple and find out how to use it to the maximum benefit for your projects. So, let’s examine the Infographic of Purple Color in Web Design in detail.

In general, purple is a mix of incentive red and soothing blue. It is also known as the color of the crown chakra connected with the nervous system. This chakra is the center of inspiration, that’s why purple often brings up associations with spiritual and creative concepts.

Speaking about web design, purple is the right choice to build an engaging interface with notes of sophistication and extravagancy. Use this color to promote services of premium quality and luxury items such as antiques and jewelry.

Creating a color scheme of your site, you should also keep in mind gender preferences. Purple is the color appealing to the fair sex, that’s why it is commonly used in designs of fashion and beauty sites. For example, if you are retailer of anti-ageing cosmetics, consider this color as the main one of your online store. While purple delights the majority of women, men mainly dislike it, except for its dark shades.

Now let’s focus on age preferences. Both preadolescents and adults enjoy purple. People of 18-25 years old consider this color as a symbol of sexuality and rebellion, which makes it a widespread option in designs of entertainment and night club sites.

Just like other colors, purple comes in a variety of shades, e.g. lavender, lilac, mauve, amethyst, etc. Different shades signify different concepts. For example, lavender is related to sensitivity, whereas amethyst symbolizes mystery.

Look through the checklist of the key points highlighted in the Infographic. Here they are:

• associations purple brings up;
• websites this color is popular, unpopular and questionable for;
• shades of purple and their meanings;
• mixes of purple with other colors;
• target audience of this color;
• use of purple in eCommerce;
• purple meanings around the world;
• sources used to compile the Infographic.

Now, go directly to the Infographic of Purple Color in Web Design.

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TemplateMonster goes on with the series of Color Psychology Infographics, and today you are offered to learn about the use of green in web design. Due to its powerful impact on viewers’ minds, green is the second most used color for call-to-action elements after red. The latter can also be explored in the previous Infographic released by TM not long ago.

Green presents a blend of blue and yellow, thus borrowing positive qualities of yellow and tranquility of blue. The color is dominant in various corners of our settings, from the world of nature to monetary units. Speaking about the sphere of design, green is a choice of everyone who needs an eye-friendly solution to provide a pleasant visual experience on the site.

There are many shades of green, each of which symbolizes its own aspect, e.g. growth, stability, confidence, peace, etc. Using green shades on your site, you can stir up certain emotions of visitors and, therefore, manage their actions on a subconscious level. Eventually, it can lead the increase of conversion and the sum of the green on your bank account.

Now, let’s check a preview of the Infographic of Green Color in Web Design. It reveals the following issues:

• what mental associations green brings up in the mind;
• what niches are favorable and unfavorable for green;
• what UI elements are appropriate for green coloring;
• what meanings are conveyed by different shades of green;
• what colors are the best options to mix green with;
• why people of both sexes like green;
• what eCommerce sites are suitable for green coloring;
• what purposes are ideal to use green for.

If you are interested in some of these issues, study the Infographic of Green Color in Web Design, and you will definitely find the answers to your questions.

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Use of colors is an important aspect of any design, be it a brand logo or UI interface. Each color can have its own psychological impact on viewers, so it’s important to choose the palette for your project thoughtfully. The most powerful color in terms of psychology is proved to be red, and today we’d like to show how you can benefit from it. Spend a few minutes to explore a brand new Infographic of Red Color in Web Design. This brainchild of the TemplateMonster team is focused on the influence of red on the customer behavior and highlights a number of guidelines on how to use it properly.

Thinking about red, we perceive it as one of the most intensive colors, 100% eye catcher and powerful expressionist of feelings and emotions. Such qualities make it a primary color for conversion-oriented sites, especially online stores. Red is commonly used for a variety of UI elements, from promo banners and important text messages to call-to-action buttons and badges notifying customers of sales. Thanks to red, they can turn from humble, unnoticeable elements into attention-getters and become the first things coming into focus when buyers enter an eCommerce site.

Similarly to other colors, red comes in a variety of shades, each of which communicates its own ideas. For example, light red expresses tenderness and femininity, whereas dark red is associated with something more brutal and even sinister. Make sure you pick the right shade for your UI elements if you want to attract a specific category of clients with maximum efficiency. Keep in mind that overuse of red can push viewers away, that’s why it’s crucial to combine it with other colors. Designing an interface pleasant to the eye must be your top priority.

Before proceeding to the Infographic of Red Color in Web Design, scan a checklist of the major issues featured there. They are as follows:

• mental associations that red brings;
• kinds of websites to use and avoid this color for;
• UI elements to apply red to;
• shades of red;
• target audience divided by the sex and age;
• red for eCommerce sites;
• purposes of using this color;
• kinds of shoppers depending on the red shade;
• list of the sources used to create the Infographic.

Enough of previewing the Infographic of Red Color in Web Design, time to explore it!

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